Ciao!
It’s amazing to see you on Dopamino. I created this website to articulate and share my vision of the design that unlocks business value.
The exercise of linking my design practice’s vision to a list of principles, shaped my career path as a designer in the digital industry and developed as a human being.
FEATURED STORY
THE ALL-NEW THERMOMIX
TM7 LANDING PAGE
The all-new Thermomix TM7 stands as the cornerstone of the next generation of Vorwerk’s revolutionary kitchen appliances. Thermomix models have delighted culinary enthusiasts worldwide since 1961. To support the product launch on February 14th 2025, the Experience Design Team (XDT) crafted a landing page. This project allowed me to sponsor and blend strategic, system-driven design with business acumen.
In the next paragraphs, I will rewind the tape from the last four months to explain how the XDT and its design system, FiBRE Single Blend, faced this monumental challenge and delivered a design that unlocks business value.
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