My name’s Luigi Rossini and this page is about my job and my passion, the User eXperience (UX) Design.
My Curriculum Vitae says that I have been designing digital products for about 15 years now. My experience ranges from the fin-tech world and services to large public and private companies to e-commerce.
In spite of this, I am far more than that.
Design is my job and my passion at the same time. I like to write posts about the User eXperience world on my blog (dopamino.com) and I’m also a “golden member” of one of the most renowned UX forums (http://community.uxmastery.com) and a news devourer when it comes to new technology applications (especially robotics).
I find it rather difficult to define the boundaries between my technical skills and my communication skills. I think that as a designer, these two aspects have to complement each other as much as possible. I can’t figure out how to design a product without understanding its underlying technology and without having the ability to effectively communicate the reason why I choose a specific design approach.
This is the main reason why, while leading a team of designers, I always strive to be operational at all stages of the design process (from card-sorting to pixel-perfect prototyping test).
In recent years, I have been very much focused on the evangelisation of the UX within the companies I’ve worked with. Indeed, I believe it is key to involve colleagues and customers on the issues of usability and accessibility of digital products.
To achieve this goal, I have developed a design process that relies upon guidelines. I have noticed that by developing and sharing these tools, people involved in design develop a higher sensitivity to UX issues.
My personal approach to design is in line with the most common design methodologies, such as AGILE SCRUM and ITIL V3.
“I live and thrive in a mobile environment”
“Without data you’ve just an opinion”
“The products of a company reflect the organizational structure of the company”
“Any product that needs a manual to work is broken”