Nowadays users consume digital products within a complex environment. To reach their goals they use multiple devices, they are connected to different connection types and they use more than one product. How can product makers face such challenge?
The product design process has to figure out how people and technologies interact each other in a much bigger context. It is a matter of fact that the digital experience moves from one device to another, from user to user, from an app to a website and from a website to an off-line output.
“We are not designers but …”
Until a few years ago I would have reacted to this sentence by turning into Ogre from the Tekken saga. Today, after more than ten years designing digital experiences, I must admit that intros like this could spark interesting discussions.
During the last year I woke up very early, I commuted to work by train for the first time in my life and I started my adventure designing digital experiences (UX) in the financial sector.
The one that the PROs call Fin-Tech
The World Information Architecture Day in Zurich (WIAD 2017) is one of those UXevents I try not to miss out. The reasons lie in sympathy that binds me to the organisers, the stature of the speakers and the beauty of the Swiss location. What took place on Saturday, February 18, 2017, met all my expectations. Here is a brief summary of the talks that caught my attention and that left in me with the desire to investigate further on some topics:
A UX Designer joining a “Front-End” conference is like a motorbike rider joining a gathering of bike riders. Both the motorcyclist and the cyclist wish to drive a handy and fancy vehicle which is also safe during the bends and stable when braking. What I bring home from the front-end conference in 2016 in Zurich is a strong feeling that developers, designers, project managers and unicorns chase each other in order to design and implement a smooth and frictionless user experience.