The alchemy of designing successful experiences

When it comes to the alchemy of designing successful experiences, there are three key ingredients that come into play to unlock value for both customers and businesses. We need to know what they are and how they can be combined. Service Design, System Design and Business Design are the bedrock of any successful product experience. If you master these key ingredients, you will also master the design thinking practice.

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The great bluff of the Design Systems

Within the digital industry, it is very trendy to talk of Design Systems (DSs). Their own definition of a “unique source of truth for an organization to design its own product” sets the level of expectation within the insiders’ community impressively high.

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Il grande bluff dei Design System

Nell’industria digitale è di gran moda parlare dei Design System (DS). La definizione di “unica fonte di verità per consentire alle organizzazioni di costruire prodotti e servizi” li rendono soggetti a grandi aspettative da parte degli addetti ai lavori. Le grandi organizzazione ostentano prodotti sviluppati grazie a un DS. Nella comunità dei designers è tutto un fiorire di profili LinkedIn che si auto-attribuiscono titoli di esperti, guru e portatori sani di trucchi e segreti per lo sviluppo di questa nuova arma definitiva.

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Design Journey – Designer Logbook 2017

In 2017, I was run over by a biker and built a design system. This is the 2017 logbook in a nutshell…

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Design System – The rabbit in the hat for your next digital product

design systems
design systems

Nowadays users consume digital products within a complex environment. To reach their goals they use multiple devices, they are connected to different connection types and they use more than one product. How can product makers face such a challenge?

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