Category: PRODUCT DESIGN

The end-to-end product design process I developed during my career focuses on spotting the intersection between business, tech and design to unlock business value.

Product Design – How can design help the Financial Inclusion to grow?

How can design help the Financial Inclusion to grow?

Financial inclusion is a key enabler to reducing poverty and boosting prosperity.

Financial inclusion means that individuals and businesses have access to useful and affordable financial products and services that meet their needs – transactions, payments, savings, credit and insurance – delivered in a responsible and sustainable way.

Digital financial technology, or “fintech,” and particularly the global spread of mobile phones, has facilitated expanding access to financial services to hard-to-reach populations and small businesses at low cost and risk

Source: http://www.worldbank.org/en/topic/financialinclusion/overview

Product Design – How to enrich the LinkedIn user experience

LinkedIn is one of the native apps I use the most. Lately, my experience on such product is enriched by a bunch of features that are extremely well designed

Product Design - How to enrich the LinkedIn user experience

 

Problem: How to allow users to better share their LinkedIn profile?

Solution: A new QR icon placed in the right place (the search field) allows the user to optimize the look-up experience with a strong connection with the offline experience. 

The task is even more valuable due to the options it provides to the experience. You can easily share the QR code or save it and use it for other purposes (eg printing it on the business cards)

 

Product Design – Do you feel overwhelmed by the number of options on your instagram profile?

Instagram is pushing some new features on its own app. I’m feeling overwhelmed by them due to the core feature of IG, posting pictures!

Do you feel overwhelmed by the number of options on your instagram profile?

 

At the moment on the Instagram main screen we can find:

A top toolbar with a mix of buttons to:

  1. shoot a photo

  2. browse the Videos

  3. send/read messages

The navigation bar to browse the stories
Still blurry to me the difference between the stories and the videos. Personally, I don’t use any of these features. I don’t think these are the core actions of the IG app

The bottom navigation toolbar with the main (?) feature of the app

 

Product Design – Newsletter subscription process – How to hook the user without being pushy

Newsletter subscription process, how to hook the user without being pushy

If you really want to collect emails just find the right way to show the value of the newsletter subscription process:

  • what will change in my life by subscribing to your newsletter?
  • what will be the content I will receive?
  • are you gonna bombing me with commercial info that I will never even scan?

FYI: as soon as I’ve noticed the message I re-checked the subscription line (https://www.interaction-design.org/template-bundles/design-thinking)

Newsletter subscription process, how to hook the user without being pushy

Product Design – UX is not the most important part of a product

UX is not the most important part of a product

When designing, think about what the person is trying to accomplish. Don’t let the design get in the way.

  1. what you are doing is part of a large system
  2. put your focus on the results, on what the user wants to achieve
  3. if the experience you’ve designed is not perfect, well, who cares! The result matters! The user that is able to accomplish the task matters!

Don Norman‘s video is here: https://www.youtube.com/watch?v=RlQEoJaLQRA