Design Systems – The rabbit in the hat for your next digital product

design systems
design systems

Nowadays users consume digital products within a complex environment. To reach their goals they use multiple devices, they are connected to different connection types and they use more than one product. How can product makers face such challenge?

The product design process has to figure out how people and technologies interact each other in a much bigger context. It is a matter of fact that the digital experience moves from one device to another, from user to user, from an app to a website and from a website to an off-line output.

Let’s take the example of booking a flight:

  • on her/his desktop device in the office (eg 27” monitor), the user browses some engines to find the cheapest flights and she/he sets up an email notification to receive updates regarding the prices
  • on her/his small mobile device on the train (eg tablet), the user checks the updates and once she/he finds the best price she/he starts the real booking process
  • on her/his extra small mobile device at home (eg smartphone), the user receives the e-ticket and she/he saves it on her/his cloud app to be ready to check-in the day of the flight. Alternatively, she/he can print out the ticket and use the paper to accomplish the task

Product teams have to develop a solid design ecosystem to predict and to facilitate the majority of the user interactions. Applying a “design ecosystem thinking” can support all these transitions and can simplify the user life.

In my experience, I started to think about the design ecosystem approach following these three steps

  • Observing users is mandatory to recognize and to measure the cross- interactions
  • Explore and evaluate how to provide connection with other products/services
  • Figure out the user journeys to predict the most used action for the most frequent contexts

As a designer, I strongly believe is our responsibility to make our teammates sensitive about this topic. Leveraging on the different design skills we have, we can support the change, in thinking of the ecosystems, while developing digital products.

To start thinking about the design ecosystem(s)

Designer Duty – How we can facilitate interactions between designers and non-designers?

design evaluation
design evaluation

“We are not designers but …”
Until a few years ago I would have reacted to this sentence by turning into Ogre from the Tekken saga. Today, after more than ten years designing digital experiences, I must admit that intros like this could spark interesting discussions.

Continue reading Designer Duty – How we can facilitate interactions between designers and non-designers?

Designer Journey – Logbook 2016

During the last year I woke up very early, I commuted to work by train for the first time in my life and I started my adventure designing digital experiences (UX) in the financial sector.
The one that the PROs call Fin-Tech

Continue reading Designer Journey – Logbook 2016

World Information Architecture Day 2017 (WIAD) – Zurich


The World Information Architecture Day in Zurich (WIAD 2017) is one of those UX events I try not to miss out. The reasons lie in sympathy that binds me to the organisers, the stature of the speakers and the beauty of the Swiss location. What took place on Saturday, February 18, 2017, met all my expectations. Here is a brief summary of the talks that caught my attention and that left in me with the desire to investigate further on some topics:

Continue reading World Information Architecture Day 2017 (WIAD) – Zurich

Front-End Conference 2016 Zurich – My Takeovers


A UX Designer joining a “Front-End” conference is like a motorbike rider joining a gathering of bike riders. Both the motorcyclist and the cyclist wish to drive a handy and fancy vehicle which is also safe during the bends and stable when braking. What I bring home from the front-end conference in 2016 in Zurich is a strong feeling that developers, designers, project managers and unicorns chase each other in order to design and implement a smooth and frictionless user experience.

Continue reading Front-End Conference 2016 Zurich – My Takeovers