Product Design – UX is not the most important part of a product

UX is not the most important part of a product

When designing, think about what the person is trying to accomplish. Don’t let the design get in the way.

  1. what you are doing is part of a large system
  2. put your focus on the results, on what the user wants to achieve
  3. if the experience you’ve designed is not perfect, well, who cares! The result matters! The user that is able to accomplish the task matters!

Don Norman‘s video is here: https://www.youtube.com/watch?v=RlQEoJaLQRA

Product Design – Mobile Landscape in a Nutshell

Mobile Landscape JUN 2018

Mobile Landscape in a nutshell – How the #mobile world is changing and design-wise what we can improve – as usual, @lukewroblewski rocks the stage at Conversions@Google 2018

Design Events – The London Fintech Design Summit 2018

London Design Fintech 2018
London Design Fintech 2018


Last week I joined the London Fintech Design Summit 2018. The first design event entirely focused on fintech products.

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Design System – The rabbit in the hat for your next digital product

design systems
design systems

Nowadays users consume digital products within a complex environment. To reach their goals they use multiple devices, they are connected to different connection types and they use more than one product. How can product makers face such challenge?

The product design process has to figure out how people and technologies interact each other in a much bigger context. It is a matter of fact that the digital experience moves from one device to another, from user to user, from an app to a website and from a website to an off-line output.

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Design System – Empowering the product growth with a Design System(s)

Design System – Empowering the product growth with a Design System(s)

Empowering the product growth with a Design System(s) means that the Design System has to be developed, maintained, shared and used.

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