Nowadays users consume digital products within a complex environment. To reach their goals they use multiple devices, they are connected to different connection types and they use more than one product. How can product makers face such challenge?
The product design process has to figure out how people and technologies interact each other in a much bigger context. It is a matter of fact that the digital experience moves from one device to another, from user to user, from an app to a website and from a website to an off-line output.