Product Design – The User-Centric Language

I’ve stumbled on this interesting post: https://goo.gl/uz9421 about the User-Centric Language (UCL). As soon as I’ve read the first lines I was already able to find a lot of common use-cases with the fintech scenario.

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Product Design – How fintech products, as the mortgages, are fitting the online market rules?

88% of loan officers said that referrals from current clients are one of their most successful marketing tactics for the financial products as the mortgages

How fintech products, as the mortgages, are fitting the online market rules?

Fintech products are very far from being up-to-date with the online marketing strategies. Compared to other sectors, there’s a lot of room for improvements and developments regarding the way how the products (eg the mortgages) are promoted and sold by the financial players

The full article is available here: https://www.outboundengine.com/blog/2017-mortgage-marketing-benchmarks-report-new-report/

 

Design Journey – Designer Logbook 2017

During 2017 I was run-over by a biker and I’ve built a design system, this is the logbook in a nutshell…

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Product Design – How can design patterns boost the Financial Inclusion?

How can design patterns boost the Financial Inclusion?

The onboarding process it will be the key feature to boost the Financial inclusion

With almost the 40% of the adults without any bank account, the onboarding process will be the key factor for the next generation of fintech products to boost the financial inclusion.

The design patterns we will apply to provide this user experience definitely will be the silver bullet for the success of the product itself.

Source: https://globalfindex.worldbank.org/chapters/account-ownership

Product Design – When we will stop calling them phones?

When-we-will-stop-calling-them-phones-final
When-we-will-stop-calling-them-phones-final

A few days ago I stumbled on a Luke Wroblewski’s infographic (Fig 1.1) showing mobile phones usage evolution. The graph shows that the main device feature (voice calls) is almost unused. In fact, the title of his post was “When will we stop calling them phones?”

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