Product Design – The User-Centric Language

I’ve stumbled on this interesting post: https://goo.gl/uz9421 about the User-Centric Language (UCL). As soon as I’ve read the first lines I was already able to find a lot of common use-cases with the fintech scenario.

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Product Design – How fintech products, as the mortgages, are fitting the online market rules?

88% of loan officers said that referrals from current clients are one of their most successful marketing tactics for the financial products as the mortgages

How fintech products, as the mortgages, are fitting the online market rules?

Fintech products are very far from being up-to-date with the online marketing strategies. Compared to other sectors, there’s a lot of room for improvements and developments regarding the way how the products (eg the mortgages) are promoted and sold by the financial players

The full article is available here: https://www.outboundengine.com/blog/2017-mortgage-marketing-benchmarks-report-new-report/

 

Design Journey – Designer Logbook 2017

During 2017 I was run-over by a biker and I’ve built a design system, this is the logbook in a nutshell…

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Product Design – How can design patterns boost the Financial Inclusion?

How can design patterns boost the Financial Inclusion?

The onboarding process it will be the key feature to boost the Financial inclusion

With almost the 40% of the adults without any bank account, the onboarding process will be the key factor for the next generation of fintech products to boost the financial inclusion.

The design patterns we will apply to provide this user experience definitely will be the silver bullet for the success of the product itself.

Source: https://globalfindex.worldbank.org/chapters/account-ownership

Design Patterns – Zero results page, a fresh restart for a great User eXperience

How can we help users to restart their journey from the Zero results page (aka ZRP)? Like in “real life”, it’s not so easy to find what we’re looking for. When we get lost and/or perform wrong actions, it’s common to have the “dead spot” syndrome.

UX-Zero-Results-Page
UX-Zero-Results-Page

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