“We are not designers but …”
Until a few years ago I would have reacted to this sentence by turning into Ogre from the Tekken saga. Today, after more than ten years designing digital experiences, I must admit that intros like this could spark interesting discussions.
The World Information Architecture Day in Zurich (WIAD 2017) is one of those UXevents I try not to miss out. The reasons lie in sympathy that binds me to the organisers, the stature of the speakers and the beauty of the Swiss location. What took place on Saturday, February 18, 2017, met all my expectations. Here is a brief summary of the talks that caught my attention and that left in me with the desire to investigate further on some topics:
A UX Designer joining a “Front-End” conference is like a motorbike rider joining a gathering of bike riders. Both the motorcyclist and the cyclist wish to drive a handy and fancy vehicle which is also safe during the bends and stable when braking. What I bring home from the front-end conference in 2016 in Zurich is a strong feeling that developers, designers, project managers and unicorns chase each other in order to design and implement a smooth and frictionless user experience.
New year, new job and new User eXperience challenges. Yesterday was my last day at Ricardo AG. In the last couple of years my colleagues and I worked to design the user experience for the responsive version of ricardo.ch and autoricardo.ch. My role was leading this project in terms of UX. Was a great chance and a massive collection of challenges.