Nowadays users consume digital products within a complex environment. To reach their goals they use multiple devices, they are connected to different connection types and they use more than one product. How can product makers face such challenge?
The product design process has to figure out how people and technologies interact each other in a much bigger context. It is a matter of fact that the digital experience moves from one device to another, from user to user, from an app to a website and from a website to an off-line output.
“We are not designers but …”
Until a few years ago I would have reacted to this sentence by turning into Ogre from the Tekken saga. Today, after more than ten years designing digital experiences, I must admit that intros like this could spark interesting discussions.