ABOUT ME

On this page, I share some key facts about who I am as a human and how I went through my journey as a designer. In addition, I will share my angle on why design is a complex practice with the immense potential of unlocking value.

long story short

My name is Luigi Rossini, and this is my “about me” page. In the next paragraphs, I’ll shortly go through my journey as a designer with over twenty years of experience in the digital industry.

In addition to the design practice, my life is fueled by many passions. I’m all about making my family happy. My wife and I are gifted with the opportunity to turn two little rascals into unique humans. I can’t help but indulge in riding motorbikes and cars and collecting sneakers.

For the past decade, I’ve called Switzerland home. The country’s remarkable work-life balance, breathtaking alpine scenery, serene lakes, and enchanting cities have captured my heart. It truly feels like a second home to me!

Being an expat in Switzerland has been an enriching experience. This country allows me to get in touch with diverse cultures, unique customs, and varied perspectives on life.

When I’m not busy as a devoted father and husband, I greatly enjoy collaborating with my exceptional teammates. Together, we craft engaging digital experiences that unlock business value for the Organisation.

I devote all my free time to indulging in my greatest passions: the thrill of riding single-cylinder motorbikes, the allure of sports cars and the artistry of collecting sneakers.

My unique superpowers

Every “about me” is designed to describe what makes everyone a unique superhuman.

Here’s the list of my superpowers:

• Load and unload the dishwasher with the accuracy of a Scandinavian architect
• Assemble yummy avocado toasts
• Pair excellent Italian wines with my wife’s delicious recipes