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THE GREAT BLUFF OF THE DESIGN SYSTEMS

TLDR – The Great Bluff of the Design Systems

Nowadays, talking about design systems (DSs) within the digital industry is very trendy. The definition of this deliverable as the “single source of truth for an organisation to design its products” sets expectation levels within the insiders’ community impressively high. But I feel all that glitters is not gold.

IL GRANDE BLUFF DEI DESIGN SYSTEM

Nell’industria digitale è di gran moda parlare dei Design System (DS). La definizione di “unica fonte di verità per consentire alle organizzazioni di costruire prodotti e servizi” li rendono soggetti a grandi aspettative da parte degli addetti ai lavori. Le grandi organizzazione ostentano prodotti sviluppati grazie a un DS. Nella comunità dei designers è tutto un fiorire di profili LinkedIn che si auto-attribuiscono titoli di esperti, guru e portatori sani di trucchi e segreti per lo sviluppo di questa nuova arma definitiva.

THE USER-CENTRIC LANGUAGE

Continue reading THE USER-CENTRIC LANGUAGE

HOW DO FINTECH PRODUCTS, SUCH AS MORTGAGES, FIT THE ONLINE MARKET RULES?

88% of loan officers said that referrals from current clients are one of their most successful marketing tactics for the financial products as the mortgages

Fintech products are very far from being up-to-date with the online marketing strategies. Compared to other sectors, there’s a lot of room for improvements and developments regarding the way how the products (eg the mortgages) are promoted and sold by the financial players

The full article is available here: https://www.outboundengine.com/blog/2017-mortgage-marketing-benchmarks-report-new-report/

DESIGNER LOGBOOK 2017

In 2017, I was run over by a biker and built a design system. This is the 2017 logbook in a nutshell…

Continue reading DESIGNER LOGBOOK 2017