Category: DESIGN THAT UNLOCKS BUSINESS VALUE

HOW CAN DESIGN PATTERNS BOOST FINANCIAL INCLUSION?

How can design patterns boost the Financial Inclusion?

The onboarding process it will be the key feature to boost the Financial inclusion

With almost the 40% of the adults without any bank account, the onboarding process will be the key factor for the next generation of fintech products to boost the financial inclusion.

The design patterns we will apply to provide this user experience definitely will be the silver bullet for the success of the product itself.

Source: https://globalfindex.worldbank.org/chapters/account-ownership

HOW CAN DESIGN HELP FINANCIAL INCLUSION TO GROW?

How can design help the Financial Inclusion to grow?

Financial inclusion is a key enabler to reducing poverty and boosting prosperity.

Financial inclusion means that individuals and businesses have access to useful and affordable financial products and services that meet their needs – transactions, payments, savings, credit and insurance – delivered in a responsible and sustainable way.

Digital financial technology, or “fintech,” and particularly the global spread of mobile phones, has facilitated expanding access to financial services to hard-to-reach populations and small businesses at low cost and risk

Source: http://www.worldbank.org/en/topic/financialinclusion/overview

HOW TO ENRICH THE LINKEDIN USER EXPERIENCE

LinkedIn is one of the native apps I use the most. Lately, my experience on such product is enriched by a bunch of features that are extremely well designed

Product Design - How to enrich the LinkedIn user experience

 

Problem: How to allow users to better share their LinkedIn profile?

Solution: A new QR icon placed in the right place (the search field) allows the user to optimize the look-up experience with a strong connection with the offline experience. 

The task is even more valuable due to the options it provides to the experience. You can easily share the QR code or save it and use it for other purposes (eg printing it on the business cards)

 

DO YOU FEEL OVERWHELMED BY THE NUMBER OF OPTIONS ON YOUR INSTAGRAM PROFILE?

Instagram is pushing some new features on its own app. I’m feeling overwhelmed by them due to the core feature of IG, posting pictures!

Do you feel overwhelmed by the number of options on your instagram profile?

 

At the moment on the Instagram main screen we can find:

A top toolbar with a mix of buttons to:

  1. shoot a photo

  2. browse the Videos

  3. send/read messages

The navigation bar to browse the stories
Still blurry to me the difference between the stories and the videos. Personally, I don’t use any of these features. I don’t think these are the core actions of the IG app

The bottom navigation toolbar with the main (?) feature of the app

 

NEWSLETTER SUBSCRIPTION PROCESS – HOW TO HOOK THE USER WITHOUT BEING PUSHY

Newsletter subscription process, how to hook the user without being pushy

If you really want to collect emails just find the right way to show the value of the newsletter subscription process:

  • what will change in my life by subscribing to your newsletter?
  • what will be the content I will receive?
  • are you gonna bombing me with commercial info that I will never even scan?

FYI: as soon as I’ve noticed the message I re-checked the subscription line (https://www.interaction-design.org/template-bundles/design-thinking)

Newsletter subscription process, how to hook the user without being pushy