How can design patterns improve financial inclusion in a digital experience? In the next paragraphs, I’ll share my perspective on the value of curating the interaction pattern used for the onboarding process. I will pinpoint the potential pitfalls of misunderstanding this concept and highlight how design patterns can unlock business value.
Continue reading HOW CAN DESIGN PATTERNS BOOST FINANCIAL INCLUSION?Category: DESIGN THAT UNLOCKS BUSINESS VALUE
HOW CAN DESIGN HELP FINANCIAL INCLUSION TO GROW?
Financial inclusion is a key enabler to reducing poverty and boosting prosperity.
Financial inclusion means that individuals and businesses have access to useful and affordable financial products and services that meet their needs – transactions, payments, savings, credit and insurance – delivered in a responsible and sustainable way.
Digital financial technology, or “fintech,” and particularly the global spread of mobile phones, has facilitated expanding access to financial services to hard-to-reach populations and small businesses at low cost and risk
Source: http://www.worldbank.org/en/topic/financialinclusion/overview
HOW TO ENRICH THE LINKEDIN USER EXPERIENCE
LinkedIn is one of the native apps I use the most. Lately, my experience on such product is enriched by a bunch of features that are extremely well designed
Problem: How to allow users to better share their LinkedIn profile?
Solution: A new QR icon placed in the right place (the search field) allows the user to optimize the look-up experience with a strong connection with the offline experience.
The task is even more valuable due to the options it provides to the experience. You can easily share the QR code or save it and use it for other purposes (eg printing it on the business cards)
DO YOU FEEL OVERWHELMED BY THE NUMBER OF OPTIONS ON YOUR INSTAGRAM PROFILE?
Instagram is pushing some new features on its own app. I’m feeling overwhelmed by them due to the core feature of IG, posting pictures!
At the moment on the Instagram main screen we can find:
A top toolbar with a mix of buttons to:
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shoot a photo
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browse the Videos
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send/read messages
The navigation bar to browse the stories
Still blurry to me the difference between the stories and the videos. Personally, I don’t use any of these features. I don’t think these are the core actions of the IG app
The bottom navigation toolbar with the main (?) feature of the app
NEWSLETTER SUBSCRIPTION PROCESS – HOW TO HOOK THE USER WITHOUT BEING PUSHY
Newsletter subscription process, how to hook the user without being pushy
If you really want to collect emails just find the right way to show the value of the newsletter subscription process:
- what will change in my life by subscribing to your newsletter?
- what will be the content I will receive?
- are you gonna bombing me with commercial info that I will never even scan?
FYI: as soon as I’ve noticed the message I re-checked the subscription line (https://www.interaction-design.org/template-bundles/design-thinking)
