Category: DESIGN THAT UNLOCKS BUSINESS VALUE

DO YOU FEEL OVERWHELMED BY THE NUMBER OF OPTIONS ON YOUR INSTAGRAM PROFILE?

Instagram is pushing some new features on its own app. I’m feeling overwhelmed by them due to the core feature of IG, posting pictures!

Do you feel overwhelmed by the number of options on your instagram profile?

 

At the moment on the Instagram main screen we can find:

A top toolbar with a mix of buttons to:

  1. shoot a photo

  2. browse the Videos

  3. send/read messages

The navigation bar to browse the stories
Still blurry to me the difference between the stories and the videos. Personally, I don’t use any of these features. I don’t think these are the core actions of the IG app

The bottom navigation toolbar with the main (?) feature of the app

 

NEWSLETTER SUBSCRIPTION PROCESS – HOW TO HOOK THE USER WITHOUT BEING PUSHY

Newsletter subscription process, how to hook the user without being pushy

If you really want to collect emails just find the right way to show the value of the newsletter subscription process:

  • what will change in my life by subscribing to your newsletter?
  • what will be the content I will receive?
  • are you gonna bombing me with commercial info that I will never even scan?

FYI: as soon as I’ve noticed the message I re-checked the subscription line (https://www.interaction-design.org/template-bundles/design-thinking)

Newsletter subscription process, how to hook the user without being pushy

WHEN THE OVERLAY CAN BOOST THE DIGITAL EXPERIENCE

Most of the time I notice a misuse of the overlay widgets. Very often, they disturb the overall digital experience and they provide inconsistent content based on the actual context the user is facing.

How can we design the overlay widgets in a human-centred way?

I was positively impressed by the new LinkedIn feature about the commute distance when you receive notifications about job profiles.

Product Design – When the overlay can boost the digital experience
Product Design – When the overlay can boost the digital experience

What we can achieve by providing the right content on the go:

  • the user- workflow is unbroken
  • the content is shown in the right context
  • the overall experience is enriched by consistent sub-tasks

UX IS NOT THE MOST IMPORTANT PART OF A PRODUCT

UX is not the most important part of a product

When designing, think about what the person is trying to accomplish. Don’t let the design get in the way.

  1. what you are doing is part of a large system
  2. put your focus on the results, on what the user wants to achieve
  3. if the experience you’ve designed is not perfect, well, who cares! The result matters! The user who can accomplish the task matters!

Don Norman‘s video is here: https://www.youtube.com/watch?v=RlQEoJaLQRA

MOBILE LANDSCAPE IN A NUTSHELL

Mobile Landscape JUN 2018

Mobile Landscape in a nutshell – How the #mobile world is changing and design-wise what we can improve – as usual, @lukewroblewski rocks the stage at Conversions@Google 2018