Continue reading REAL ESTATE APP, THE ANATOMY OF PROOF OF CONCEPT
Category: PRODUCT DESIGN
The end-to-end product design process I developed during my career focuses on spotting the intersection between business, tech and design to unlock business value.
THE ALCHEMY OF DESIGNING SUCCESSFUL EXPERIENCES
When it comes to the alchemy of designing successful experiences, there are three key ingredients that come into play to unlock value for both customers and businesses. We need to know what they are and how they can be combined. Service Design, System Design and Business Design are the bedrock of any successful product experience. If you master these key ingredients, you will also master the design thinking practice.
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THE GREAT BLUFF OF THE DESIGN SYSTEMS
TLDR – The Great Bluff of the Design Systems
Nowadays, talking about design systems (DSs) within the digital industry is very trendy. The definition of this deliverable as the “single source of truth for an organisation to design its products” sets expectation levels within the insiders’ community impressively high. But I feel all that glitters is not gold.
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THE USER-CENTRIC LANGUAGE
I stumbled on this interesting post about User-Centric Language (UCL): https://goo.gl/uz9421
As soon as I read the first lines, I was able to find many common use cases in the fintech scenario.
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HOW DO FINTECH PRODUCTS, SUCH AS MORTGAGES, FIT THE ONLINE MARKET RULES?
88% of loan officers said that referrals from current clients are one of their most successful marketing tactics for the financial products as the mortgages
Fintech products are very far from being up-to-date with the online marketing strategies. Compared to other sectors, there’s a lot of room for improvements and developments regarding the way how the products (eg the mortgages) are promoted and sold by the financial players
The full article is available here: https://www.outboundengine.com/blog/2017-mortgage-marketing-benchmarks-report-new-report/