Category: PRODUCT DESIGN

The end-to-end product design process I developed during my career focuses on spotting the intersection between business, tech and design to unlock business value.

UX IS NOT THE MOST IMPORTANT PART OF A PRODUCT

UX is not the most important part of a product

When designing, think about what the person is trying to accomplish. Don’t let the design get in the way.

  1. what you are doing is part of a large system
  2. put your focus on the results, on what the user wants to achieve
  3. if the experience you’ve designed is not perfect, well, who cares! The result matters! The user who can accomplish the task matters!

Don Norman‘s video is here: https://www.youtube.com/watch?v=RlQEoJaLQRA

MOBILE LANDSCAPE IN A NUTSHELL

Mobile Landscape JUN 2018

Mobile Landscape in a nutshell – How the #mobile world is changing and design-wise what we can improve – as usual, @lukewroblewski rocks the stage at Conversions@Google 2018

THE LONDON FINTECH DESIGN SUMMIT 2018

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WHEN WE WILL STOP CALLING THEM PHONES?

A few days ago, I stumbled on Luke Wroblewski’s infographic showing the evolution of mobile phone usage. The graph shows that the main device feature (voice calls) is almost unused. His post was titled “When will we stop calling them phones?”

In the next few paragraphs, I’ll explore how data can improve teams’ vision and design of digital experiences that unlock business value.

Continue reading WHEN WE WILL STOP CALLING THEM PHONES?