The end-to-end product design process I developed during my career focuses on spotting the intersection between business, tech and design to unlock business value.
Delivering a design system is one of the most formidable challenges for any design team committed to delivering digital experiences that unlock business value. This project is even more arduous when the team must adapt the components to multiple and diverse Corporate Identity design languages.
Continue reading ONE DESIGN SYSTEM FOR DIVERSE CORPORATE THEMESRebranding projects are much more than facelift exercises. As with any design project, they can significantly benefit the business strategy.
Executing a rebranding initiative demands meticulous preparation, a substantial investment, and accurate comprehension of the potential ROI. The risks and benefits of a rebranding project must be carefully evaluated. Organisations can easily stumble into unexpected complexity when facing these projects. The delta between PROs and CONs can create critical friction between business departments and overcast the expected return on investment (ROI).
According to my experience, when a rebranding project starts, the collaboration between departments is crucial to list all the problems and focus on what will unleash more business potential. Afterwards, the coordination among departments concerning its implementation can make a difference in determining its success.
I’ve listed the topics that can help evaluate the risk of embarking on a rebranding project and better foresee the business value it could unlock for the organisation.
Continue reading REBRANDING PROJECTS TO UNLOCK BUSINESS VALUEGovernment services, the anatomy of a proof of concept, main sections: Results of the first loop | User expectations | Business expectations | Design challenges | Approach | Toolkit |User expectations
I was asked to design a proof of concept for a Government services dashboard that would allow users to easily find and access COVID-19-related services during the pandemic.
Continue reading GOVERNMENT SERVICES DASHBOARD, THE ANATOMY OF A POC
