UX IS NOT THE MOST IMPORTANT PART OF A PRODUCT

UX is not the most important part of a product

When designing, think about what the person is trying to accomplish. Don’t let the design get in the way.

1. what you are doing is part of a large system
2. put your focus on the results, on what the user wants to achieve
3. if the experience you’ve designed is not perfect, well, who cares! The result matters! The user who can accomplish the task matters!

Don Norman‘s video is here: https://www.youtube.com/watch?v=RlQEoJaLQRA