THE GREAT BLUFF OF THE DESIGN SYSTEMS

TLDR – The Great Bluff of the Design Systems

Nowadays, talking about design systems (DSs) within the digital industry is very trendy. The definition of this deliverable as the “single source of truth for an organisation to design its products” sets expectation levels within the insiders’ community impressively high. But I feel all that glitters is not gold.

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THE USER-CENTRIC LANGUAGE

I stumbled on this interesting post about User-Centric Language (UCL): https://goo.gl/uz9421

As soon as I read the first lines, I was able to find many common use cases in the fintech scenario.

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HOW DO FINTECH PRODUCTS, SUCH AS MORTGAGES, FIT THE ONLINE MARKET RULES?

88% of loan officers said that referrals from current clients are one of their most successful marketing tactics for the financial products as the mortgages

How fintech products, as the mortgages, are fitting the online market rules?

Fintech products are very far from being up-to-date with the online marketing strategies. Compared to other sectors, there’s a lot of room for improvements and developments regarding the way how the products (eg the mortgages) are promoted and sold by the financial players

The full article is available here: https://www.outboundengine.com/blog/2017-mortgage-marketing-benchmarks-report-new-report/

 

DESIGNER LOGBOOK 2017

In 2017, I was run over by a biker and built a design system. This is the 2017 logbook in a nutshell…

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