Background tasks often need significant technical resources to handle complex user journeys. In addition, these complex user interactions can be overwhelming for users since they have to focus and engage with the system in a detailed way.
In the next paragraphs, I will share my perspective on the best design strategy for delivering a seamless background tasks user experience that unlocks business value.
Continue reading BACKGROUND TASKS: HOW TO IMPROVE THE UX?What is the best way to back the user experience best practices in responsive design projects?
Continue reading UX AND RESPONSIVE DESIGNWhile it is a fact that some self-taught folks seem just to be born with a special gift, it is also a truth that most of us have to put in a lot of hard work to excel at what we wish.
Continue reading SELF-TAUGHT UNICORNS VS REGULAR AMAZING HUMANSRebranding projects are much more than facelift exercises. As with any design project, they can significantly benefit the business strategy.
Executing a rebranding initiative demands meticulous preparation, a substantial investment, and accurate comprehension of the potential ROI. The risks and benefits of a rebranding project must be carefully evaluated. Organisations can easily stumble into unexpected complexity when facing these projects. The delta between PROs and CONs can create critical friction between business departments and overcast the expected return on investment (ROI).
According to my experience, when a rebranding project starts, the collaboration between departments is crucial to list all the problems and focus on what will unleash more business potential. Afterwards, the coordination among departments concerning its implementation can make a difference in determining its success.
I’ve listed the topics that can help evaluate the risk of embarking on a rebranding project and better foresee the business value it could unlock for the organisation.
Continue reading REBRANDING PROJECTS TO UNLOCK BUSINESS VALUE
