design Archives | DOPAMINO

THE DESIGN PORTFOLIO

The concept of a design portfolio dates back to when designers were called “graphic designers”, and their artefacts had a longer life span. Nowadays, designers involved in delivering digital experiences know that their work will last in the blink of an eye.

My approach to not creating and curating a design portfolio started many years ago. I decided to avoid this task because it offers a low return on investment.

In this post, I’ll share my thoughts on why design portfolios aren’t that helpful in showing recruiters and managers how real design talent can unlock business value.

BACKGROUND TASKS: HOW TO IMPROVE THE UX?

Background tasks often need significant technical resources to handle complex user journeys. In addition, these complex user interactions can be overwhelming for users since they have to focus and engage with the system in a detailed way.

In the next paragraphs, I will share my perspective on the best design strategy for delivering a seamless background tasks user experience that unlocks business value.

UX AND RESPONSIVE DESIGN

What is the best way to back the user experience best practices in responsive design projects?

SELF-TAUGHT UNICORNS VS REGULAR AMAZING HUMANS

While it is a fact that some self-taught folks seem just to be born with a special gift, it is also a truth that most of us have to put in a lot of hard work to excel at what we wish.

REBRANDING PROJECTS TO UNLOCK BUSINESS VALUE

Rebranding projects are much more than facelift exercises. As with any design project, they can significantly benefit the business strategy.

Executing a rebranding initiative demands meticulous preparation, a substantial investment, and accurate comprehension of the potential ROI. The risks and benefits of a rebranding project must be carefully evaluated. Organisations can easily stumble into unexpected complexity when facing these projects. The delta between PROs and CONs can create critical friction between business departments and overcast the expected return on investment (ROI).

According to my experience, when a rebranding project starts, the collaboration between departments is crucial to list all the problems and focus on what will unleash more business potential. Afterwards, the coordination among departments concerning its implementation can make a difference in determining its success.

I’ve listed the topics that can help evaluate the risk of embarking on a rebranding project and better foresee the business value it could unlock for the organisation.