Design Thinking Archives | Page 2 of 3

COLLABORATION MODEL, THE ULTIMATE TOOLKIT TO SUCCEED – PART TWO

The Formula 1 championship is one of the most fiercely competitive sports worldwide. To get the final victory teams engage in neck-and-neck battles. To be successful, these teams are built on a robust and hyper-efficient collaboration model. For instance, when it’s time for the pit stop, every millisecond counts. The team must interact efficiently with a robust and efficient toolkit.

“Aerodynamics are for those who can’t build engines”
Enzo Ferrari

COLLABORATION MODEL, THE ULTIMATE TOOLKIT TO SUCCEED – PART ONE

The collaboration model is vital to organizations delivering digital experiences that unlock business v alue.

“Groups of people apply a Collaboration Model to communicate, collaborate and coordinate to get activities done.”
https://www.sciencedirect.com/

REBRANDING PROJECTS TO UNLOCK BUSINESS VALUE

Rebranding projects are much more than facelift exercises. As with any design project, they can significantly benefit the business strategy.

Executing a rebranding initiative demands meticulous preparation, a substantial investment, and accurate comprehension of the potential ROI. The risks and benefits of a rebranding project must be carefully evaluated. Organisations can easily stumble into unexpected complexity when facing these projects. The delta between PROs and CONs can create critical friction between business departments and overcast the expected return on investment (ROI).

According to my experience, when a rebranding project starts, the collaboration between departments is crucial to list all the problems and focus on what will unleash more business potential. Afterwards, the coordination among departments concerning its implementation can make a difference in determining its success.

I’ve listed the topics that can help evaluate the risk of embarking on a rebranding project and better foresee the business value it could unlock for the organisation.

HIRING A DESIGNER! LESSONS LEARNED AND CHANGES FOR NEXT TIME

Hiring talent is an exciting adventure and, at the same time, a tremendous journey!

THE FIRST THREE MONTHS AS GLOBAL HEAD OF EXPERIENCE DESIGN

February 1st marked my first three months as the Head of Experience Design at Vorwerk International. I am thrilled and honoured to have been allowed to lead this fantastic team. At the same time, there were many challenges, successes, and lessons learned along the journey.