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ZERO RESULTS PAGE, A FRESH RESTART FOR A GREAT USER EXPERIENCE

How can we help users to restart their journey from the Zero results page (aka ZRP)? Like in “real life”, it’s not so easy to find what we’re looking for. When we get lost and/or perform wrong actions, it’s common to have the “dead spot” syndrome.

UX-Zero-Results-Page

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WEB FORMS AND UX

Web forms are the entry point to the most complex interaction patterns of modern digital experiences. In the next few paragraphs, I’ll share my experience on the value of investing time in designing user-friendly web forms. I will pinpoint the potential pitfalls of underestimating this task and explain how web forms can unlock business value.