I stumbled on this interesting post about User-Centric Language (UCL): https://goo.gl/uz9421
As soon as I read the first lines, I was able to find many common use cases in the fintech scenario.
Continue reading THE USER-CENTRIC LANGUAGETag: mobile
HOW DO FINTECH PRODUCTS, SUCH AS MORTGAGES, FIT THE ONLINE MARKET RULES?
88% of loan officers said that referrals from current clients are one of their most successful marketing tactics for the financial products as the mortgages
Fintech products are very far from being up-to-date with the online marketing strategies. Compared to other sectors, there’s a lot of room for improvements and developments regarding the way how the products (eg the mortgages) are promoted and sold by the financial players
The full article is available here: https://www.outboundengine.com/blog/2017-mortgage-marketing-benchmarks-report-new-report/
DESIGNER LOGBOOK 2017
In 2017, I was run over by a biker and built a design system. This is the 2017 logbook in a nutshell…
HOW CAN DESIGN PATTERNS BOOST FINANCIAL INCLUSION?
How can design patterns improve financial inclusion in a digital experience? In the next paragraphs, I’ll share my perspective on the value of curating the interaction pattern used for the onboarding process. I will pinpoint the potential pitfalls of misunderstanding this concept and highlight how design patterns can unlock business value.
Continue reading HOW CAN DESIGN PATTERNS BOOST FINANCIAL INCLUSION?
WHEN WE WILL STOP CALLING THEM PHONES?
A few days ago, I stumbled on Luke Wroblewski’s infographic showing the evolution of mobile phone usage. The graph shows that the main device feature (voice calls) is almost unused. His post was titled “When will we stop calling them phones?”
In the next few paragraphs, I’ll explore how data can improve teams’ vision and design of digital experiences that unlock business value.
Continue reading WHEN WE WILL STOP CALLING THEM PHONES?