Background tasks often need significant technical resources to handle complex user journeys. In addition, these complex user interactions can be overwhelming for users since they have to focus and engage with the system in a detailed way.
In the next paragraphs, I will share my perspective on the best design strategy for delivering a seamless background tasks user experience that unlocks business value.
Continue reading BACKGROUND TASKS: HOW TO IMPROVE THE UX?
Fintech products are very far from being up-to-date with the online marketing strategies. Compared to other sectors, there’s a lot of room for improvements and developments regarding the way how the products (eg the mortgages) are promoted and sold by the financial players
The full article is available here: https://www.outboundengine.com/blog/2017-mortgage-marketing-benchmarks-report-new-report/
How can design patterns improve financial inclusion in a digital experience? In the next paragraphs, I’ll share my perspective on the value of curating the interaction pattern used for the onboarding process. I will pinpoint the potential pitfalls of misunderstanding this concept and highlight how design patterns can unlock business value.
Continue reading HOW CAN DESIGN PATTERNS BOOST FINANCIAL INCLUSION?
