The collaboration model is vital to organizations delivering digital experiences that unlock business value.
Continue reading COLLABORATION MODEL, THE ULTIMATE TOOLKIT TO SUCCEED – PART ONE“Groups of people apply a Collaboration Model to communicate, collaborate and coordinate to get activities done.”
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Rebranding projects are much more than facelift exercises. As with any design project, they can significantly benefit the business strategy.
Executing a rebranding initiative demands meticulous preparation, a substantial investment, and accurate comprehension of the potential ROI. The risks and benefits of a rebranding project must be carefully evaluated. Organisations can easily stumble into unexpected complexity when facing these projects. The delta between PROs and CONs can create critical friction between business departments and overcast the expected return on investment (ROI).
According to my experience, when a rebranding project starts, the collaboration between departments is crucial to list all the problems and focus on what will unleash more business potential. Afterwards, the coordination among departments concerning its implementation can make a difference in determining its success.
I’ve listed the topics that can help evaluate the risk of embarking on a rebranding project and better foresee the business value it could unlock for the organisation.
Continue reading REBRANDING PROJECTS TO UNLOCK BUSINESS VALUEFebruary 1st marked my first three months as the Head of Experience Design at Vorwerk International. I am thrilled and honoured to have been allowed to lead this fantastic team. At the same time, there were many challenges, successes, and lessons learned along the journey.
Continue reading THE FIRST THREE MONTHS AS GLOBAL HEAD OF EXPERIENCE DESIGN1st of March marks my first three months as a Senior Manager User Experience at Vorwerk International. I jumped into this new role for the company that has been delivering top-notch devices for over 130 years and, in the last 60 years, the best-in-class kitchen robots and vacuum cleaners. In 3 months, I have started to figure out how to deliver successful experiences related to two of the critical tasks for many of us: feeding our loved ones with delicious and healthy food and making the environment where we live healthy and clean.
Continue reading WHAT I’VE LEARNED IN THREE MONTHS AT VORWERK INTERNATIONAL
