ux Archives | DOPAMINO

THE DESIGN PORTFOLIO

The concept of a design portfolio dates back to when designers were called “graphic designers”, and their artefacts had a longer life span. Nowadays, designers involved in delivering digital experiences know that their work will last in the blink of an eye.

My approach to not creating and curating a design portfolio started many years ago. I decided to avoid this task because it offers a low return on investment.

In this post, I’ll share my thoughts on why design portfolios aren’t that helpful in showing recruiters and managers how real design talent can unlock business value.

REBRANDING PROJECTS TO UNLOCK BUSINESS VALUE

Rebranding projects are much more than facelift exercises. As with any design project, they can significantly benefit the business strategy.

Executing a rebranding initiative demands meticulous preparation, a substantial investment, and accurate comprehension of the potential ROI. The risks and benefits of a rebranding project must be carefully evaluated. Organisations can easily stumble into unexpected complexity when facing these projects. The delta between PROs and CONs can create critical friction between business departments and overcast the expected return on investment (ROI).

According to my experience, when a rebranding project starts, the collaboration between departments is crucial to list all the problems and focus on what will unleash more business potential. Afterwards, the coordination among departments concerning its implementation can make a difference in determining its success.

I’ve listed the topics that can help evaluate the risk of embarking on a rebranding project and better foresee the business value it could unlock for the organisation.

HIRING A DESIGNER! LESSONS LEARNED AND CHANGES FOR NEXT TIME

Hiring talent is an exciting adventure and, at the same time, a tremendous journey!

THE GREAT BLUFF OF THE DESIGN SYSTEMS

TLDR – The Great Bluff of the Design Systems

Nowadays, talking about design systems (DSs) within the digital industry is very trendy. The definition of this deliverable as the “single source of truth for an organisation to design its products” sets expectation levels within the insiders’ community impressively high. But I feel all that glitters is not gold.

THE USER-CENTRIC LANGUAGE

I stumbled on this interesting post about User-Centric Language (UCL): https://goo.gl/uz9421

As soon as I read the first lines, I was able to find many common use cases in the fintech scenario.